Scentsy Becomes A Multimillion Dollar Business

Scentsy Fragrance Designs Fresh New Spring/Summer Line-up

Her house smelled like banana nut bread–no baking required. The Thompsons bought the company for an undisclosed price, with an arrangement to pay the founders over time as the company grew. (The founders also later signed on as Scentsy consultants.) The Thompsons structured Scentsy as a direct selling firm, with independent “consultants” selling the low-watt wares at private home parties, online through personal websites and at fairs and shows. They focused on building a system for the company’s growth, rather than on one-off sales. Users quickly became fans of the wickless candles; today many Scentsy customers have multiple warmers. “A loyal customer is one of the things that really drives direct selling,” says Joe Mariano, president of the Washington, D.C.-based Direct Selling Association. “People say, Maybe I could do this, have this small business,’ because they like the quality of the product.” For many consultants, Scentsy generates more than just extra spending money. Of the top 20 salespeople, 15 have no other income stream. Scentsy has 170,000 active consultants worldwide, plus 952 full-time employees and 48 part-timers. Many executives were recruited from corporations, not other direct sellers or mom-and-pops. “We needed to transcend our shortcomings,” Orville says. Inventory is updated twice annually. Some fragrances are perennial sellers; new ones are put to a vote at Scentsy conferences.

Scentsy Announces Custom Gifts for Any Occasion

Selling Scentsy Maggie Clark started selling Scentsy products three years ago, just as the company started taking off. She recently set up a sales booth at a cheerleading and dance competition in Nampa. Click Play To Listen Selling at events are her thing. I feel like I get all my selling done in a short period of time, its a lot of work, and a lot of on your feet, and chaotic and crazy, but I get it done, Clark says. Scentsy Scentsy’s revenue went from $140,000 in 2004 to $535 million in 2011. (Click the chart to enlarge) Her display is jam packed with those brightly-colored, scented wax bars and the ceramic warmers they melt in. Shes got lotions, room sprays, and even scented stuffed animals. Last year, at this same event, Clark sold about a thousand dollars Scentsy products in a day. And, she never expected to be doing this. Who would have thought I would be selling wickless candles as I near retirement age? Clark is one of Scentsys 170-thousand independent sellers. Its a direct sales model. So Clark gets commission on products she sells at home parties and events. She also gets a piece of what her recruits sell. I didnt have this master plan when is started, Clark says. I saw it as a way to make some extra money and its gradually evolved into almost full time work. The number of people shes recruited, and the amount of money she makes, has doubled each year. Clark says when she started, a good month would mean taking home about $500. Now, she feels like shes failed if its less than $1,200. Scentsy permalink Scentsy’s revenue went from $140,000 in 2004 to $535 million in 2011. (Click the chart to enlarge) Direct Selling Association permalink Retail sales went down during the recession and have begun climbing back up.

Scentsy Review | Why Some Scentsy Consultants Fail

“Our quality, superb finishes, and distinctive designs are unmatched anywhere in the marketplace.” Scentsy’s newest warmers include the Gallery Collection, rectangular warmers with a transparent, magnetized panel that comes with a choice of three, snap-on designs that fill the room with beautiful patterns of shadows and light. Also new for spring is the Funhouse Collection featuring bright bursts of color and inventive patterns, and the bronze and Scentsy Wickless Candles blue-green Elemental Warmer, hand-glazed to make each an individual work of art. To its line of widely-acclaimed fragrances for spring, Scentsy added “Simply Scentsy”–five fragrances that are the essence of a single ingredient. Simply Scentsy fragrances, including cinnamon, lime, rose, strawberry and vanilla, are powerful triggers for memory because of their simplicity and familiarity. Wonderful alone or mixed with other Scentsy fragrances, they give customers a wide spectrum of fragrance options. For younger fragrance lovers, Scentsy introduces a limited edition Safari Collection to the Scentsy Buddy line, inspired by the wildlife of Africa. There is a cuddly Buddy to accompany little travelers everywhere, including Chika the Cheetah, Gambi the Gorilla, Halla the Hippo, Havi the Hedgehog, Jamu the Giraffe, and Zuku the Zebra, all featuring a zippered pouch to hold a fragrant Scent Pak inside. Layers by Scentsy, a line of personal and laundry care products, has added Hand Sanitizer in 22 of Scentsy’s most popular fragrances, and new sun care lotion in SPF 15 and 30 as well as SPF 15 lip balm in the most popular Scentsy Tropical scents. Each new Scentsy catalog features a charitable cause product to benefit a nonprofit organization. The Spring/Summer 2013 Charitable Cause Warmer, Forget-Me-Not, benefits the Fisher Center for Alzheimer’s Research Foundation in the U.S. and the Alzheimer Society in Canada. All net profits from the sale of each Forget-Me-Not Warmer will go toward helping these organizations focus on the cause, care, and cure of Alzheimer’s. These new items and all Scentsy products are available for purchase immediately through Independent Scentsy Consultants throughout the country.

Scentsy Announces Custom Gifts for Any Occasion

Also new to this seasons catalog is the addition of eight baby Buddies to the Scentsy Buddy family. Just like the Scentsy Buddy line, these miniature versions of Scentsys plush animals feature a zippered pouch to hold a Scentsy Scent Pak. Each new Scentsy catalog features a charitable cause product to benefit a nonprofit organization. The Spring/Summer 2012 Charitable Cause warmerHeartfeltcosts $35, and proceeds will benefit the American Heart Association now through August 31. All Scentsy products are available through Scentsys network of Independent Consultants. To locate the nearest Consultant, visit the Find a Consultant page at http://www.scentsy.com . About Scentsy Wickless Scentsy Wickless is a growing international leader in fragrance, offering a variety of home and personal fragrance products. The simplicity and value of its flagship product, scented, wickless candles heated in decorative ceramic warmers, provides a better alternative to burning wicked candles. Scentsy Wickless also offers the Scentsy Buddy, large and small versions of plush animals with a fragrant Scent Pak inside and Layers by Scentsy, a personalized fragrance experience that lets customers build a signature scent using nine body and laundry care products. Scentsy Wickless products are sold through a network of more than 170,000 Independent Consultants running home-based businesses in the United States, Puerto Rico, Guam, Canada, Germany, the United Kingdom, and Ireland.

Scentsy Wickless LaunchesNew Personal and Laundry Care Product Line

Layers by Scentsy allows customers to build a personalized, signature scent. (Photo: Business Wire)

The second thing you must do is learn how to attract customers and consultants to your team. Hang tight; we’ll cover that after learning about the company. Scentsy — Company Info Scentsy Mission Statement: “To bring value to the world by providing an industry leading, family-friendly business opportunity selling creative, artistic, high-quality products that warm the heart; enliven the senses and inspire the soul.” Heidi and Orville Thompson found the Scentsy product line in early 2004 at a home show. They fell in love with the idea of wickless “candles” and decorative ceramic warmers which melt fragrant wax by using a 15 — 20 watt light bulb. They bought the little company and then joined the Direct Selling Association shortly after the home show. Since 2004, it has become a well recognized, respected and award winning company in several countries. The fact that Scentsy a multi-level, network marketing company survived its first two years is impressive but Scentsy has now been around for 8 years. This speaks volumes about the company. Most MLM companies don’t make it past the two year mark and even less past five years of business.

Scentsy Custom Gifts can be used to commemorate family events, optimize a fundraiser, or thank employees and customers. “These beautiful, custom warmers make terrific gifts because a Scentsy warmer can be displayed and enjoyed all year long,” said Orville Thompson, CEO of Scentsy, Inc. “Businesses and charities can create a warmer to honor a brand or cause. Families can give them as the perfect keepsake for reunions and weddings.” A Scentsy Custom Gift bundle includes a modern warmer in sleek black or white with a customizable image and one of three fragrant Scentsy Bars created exclusively for Scentsy Custom Gifts. Choose from Enjoy!, Happy Holidays, or Thank You. Each bundle also comes with a clear bag and a bow for wrapping. Scentsy Custom Gifts may also be ordered with any of three frame designs from the new Van Gogh Gallery Frame Collection, instead of a custom frame, to add a piece of artwork to any home or office. Scentsy Custom Gifts are available for purchase beginning August 1 through a simple five-step process on Independent Scentsy Consultant websites. To locate the nearest Consultant or to learn more about Scentsy Fragrance, visit http://www.scentsy.com.

Scentsy Warehouse

Scentsy Custom Gifts can be used to commemorate family events, optimize a fundraiser, or thank employees and customers. Scentsy Custom Gifts makes it easy for customers to create custom wickless candle warmers using a unique image, design, or logo. (Photo: Business Wire) “These beautiful, custom warmers make terrific gifts because a Scentsy warmer can be displayed and enjoyed all year long,” said Orville Thompson, CEO of Scentsy, Inc. “Businesses and charities can create a warmer to honor a brand or cause. Families can give them as the perfect keepsake for reunions and weddings.” A Scentsy Custom Gift bundle includes a modern warmer in sleek black or white with a customizable image and one of three fragrant Scentsy Bars created exclusively for Scentsy Custom Gifts. Choose from Enjoy!, Happy Holidays, or Thank You. Each bundle also comes with a clear bag and a bow for wrapping. Scentsy Custom Gifts may also be ordered with any of three frame designs from the new Van Gogh Gallery Frame Collection, instead of a custom frame, to add a piece of artwork to any home or office. Scentsy Custom Gifts are available for purchase beginning August 1 through a simple five-step process on Independent Scentsy Consultant websites. To locate the nearest Consultant or to learn more about Scentsy Fragrance, visit http://www.scentsy.com. About Scentsy Fragrance Scentsy Fragrance is a rapidly-growing, international party-plan company, offering a variety of home and personal fragrance products. The simplicity and value of its flagship product, scented, wickless candles heated in decorative ceramic warmers, provides a better alternative to burning wicked candles. Scentsy Fragrance also offers the Scentsy Buddy, plush animals with a fragrant Scent Pak inside and Layers by Scentsy, a personalized fragrance experience comprised of 14 body and laundry care products.

Scentsy tower now open for tours

We don’t believe in corner offices. The offices are on the interior of the building so all employees have equal access,” said Orville Thompson. The building is designed to reflect the themes of earth, water, light and air, with the sixth floor representing life. There are several balconies on the building’s upper floors and common rooms for employees to meet in. The new tower also features a state-of-the-art commons kitchen open for breakfast and lunch. “As we eat together, as we have meetings together, we’re all one family. We’re not a bunch of different departments in different areas,” said Orville Thompson. With more than 1,000 employees, the Thompsons said this new campus is a big step in helping Scentsy continue to thrive in Idaho. The couple has no plans to leave the area. “You bloom where you’re planted and that’s what we’ve tried to do,” said Orville Thompson. The commons kitchen is open to the public and if you’d like to check out the rest of Scentsy tower, tours will be offered Tuesday, Wednesday and Thursday from 4 p.m. to 7 p.m.

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